“TODAY” Show Co-host Hoda Kotb Net Worth

Hoda Kotb is a beloved figure on television, known for her warm personality and her long-standing role as co-host of NBC’s Today show. Over the years, her career in broadcast journalism has earned her widespread recognition and a significant fortune. Her impressive earnings come from her successful career in television, bestselling books, and endorsement deals. Let’s explore how Hoda Kotb has built her wealth.

Rise in Journalism

Born on August 9, 1964, in Norman, Oklahoma, Hoda Kotb grew up in a family of Egyptian heritage. She earned her degree in broadcast journalism from Virginia Tech in 1986, and after graduation, she quickly worked her way up in the world of television news.

She spent years working for local stations as a reporter and anchor before landing a position with NBC News in 1998.

Hoda became a familiar face on Dateline NBC, where she worked as a correspondent and covered major stories.

Her time on Dateline helped cement her status as a serious journalist, which later led to her role as co-host of the fourth hour of Today in 2008 alongside Kathie Lee Gifford. The duo’s chemistry and light-hearted banter made the segment a huge hit.

Hoda Kotb Net Worth

Hoda Kotb’s estimated net worth of $30 million in 2024 is a result of her multi-faceted career in television, writing, and endorsements. Here’s a closer look at her various income streams:

• Salary from Today Show: $8 million annually
• Book Sales and Royalties: $3 million+
• Endorsements and Brand Partnerships: $2 million+
• Real Estate Investments: $5 million+

The Today Show and Salary

Hoda Kotb’s financial success took a significant leap when she became the co-anchor of the Today show in 2018, following the departure of Matt Lauer.

This role brought her into the homes of millions of Americans each morning and significantly increased her earning power. It’s reported that Kotb earns an estimated $8 million per year from her work on the Today show alone.

Her salary reflects both her experience and her critical role in maintaining the popularity of the long-running program.

Despite the challenges of early-morning TV, Kotb’s professionalism and charm have helped her secure her place as one of the most respected figures in broadcast journalism.

Book Deals and Publishing Success

In addition to her television career, Hoda Kotb has found financial success as an author. She has written several bestselling books, many of which focus on her personal experiences, lessons in life, and inspiration.

Her books Hoda: How I Survived War Zones, Bad Hair, Cancer, and Kathie Lee, Where We Belong, and I Really Needed This Today were well-received by readers.

Kotb’s foray into writing has not only diversified her career but has also provided a lucrative additional income stream. Her books continue to sell well, and with her influential platform, future publishing projects are sure to add to her net worth.

Endorsements and Brand Partnerships

Like many high-profile television personalities, Hoda Kotb has capitalized on her fame through endorsement deals.

While she is selective about the brands she partners with, Kotb has worked with companies that align with her public image. Her endorsements include partnerships with wellness and lifestyle brands that resonate with her audience.

These brand deals contribute a healthy portion to her income, adding to her overall financial success.

While not as commercially aggressive as some celebrities, Kotb’s careful selection of partnerships reflects her commitment to maintaining her personal brand.

Personal Life

Hoda Kotb has made headlines not only for her professional achievements but also for her personal life. In 2017, she adopted her first daughter, Haley Joy, and later adopted her second daughter, Hope Catherine, in 2019.

Kotb’s journey into motherhood later in life has resonated with many of her fans and has been an inspiring part of her public persona.

She has also used her platform and wealth for philanthropy. Kotb is actively involved in charitable work, particularly in causes related to cancer research.

Having battled breast cancer herself, she has been a vocal advocate for cancer survivors and regularly participates in events to raise awareness and funds for the cause.

Real Estate and Investments

Like many high-earning television personalities, Hoda Kotb has invested in real estate. She owns a luxurious apartment in New York City, which she purchased in 2018 for an estimated $2 million.

The property, located on the Upper West Side, is spacious and comfortable, reflecting Kotb’s successful career and lifestyle in the city.

In addition to her NYC property, Kotb also owns a beach home on Long Island, where she often retreats with her family.

While not as high-profile in the world of real estate as some celebrities, Kotb’s investments in property are a stable part of her financial portfolio.

Challenges and Triumphs

Hoda Kotb’s journey to wealth and fame hasn’t been without challenges. In 2007, she was diagnosed with breast cancer and underwent a mastectomy and reconstructive surgery.

Her battle with cancer was life-changing, and she’s been open about how the experience shifted her perspective on life and work.

Her resilience in the face of adversity has been a defining part of her public image, endearing her to millions of viewers.

Kotb’s story of triumph over personal challenges has not only shaped her career but has also contributed to her success.

Her authenticity and willingness to share her personal struggles have made her a relatable and beloved figure on television.

Frequently Asked Questions

What is Hoda Kotb’s net worth in 2024?
Hoda Kotb’s net worth is estimated to be around $30 million in 2024.

How much does Hoda Kotb make from the Today show?
Hoda Kotb reportedly earns around $8 million annually from her co-hosting role on the Today show.

Is Hoda Kotb married?
Hoda Kotb was previously engaged to Joel Schiffman, but they announced their split in 2022. She remains single as of 2024.

Does Hoda Kotb have children?
Yes, Hoda Kotb has two adopted daughters, Haley Joy and Hope Catherine.

Has Hoda Kotb written any books?
Yes, Hoda Kotb has written several bestselling books, including Hoda: How I Survived War Zones, Bad Hair, Cancer, and Kathie Lee and I Really Needed This Today.

What charities is Hoda Kotb involved in?
Hoda Kotb is actively involved in cancer research advocacy and frequently participates in events that raise awareness and funds for cancer survivors.